The face of local radio seems set to change again, with the announcement that Global Radio is to half the number of its Heart stations, shedding up to 200 staff in the process.
Four stations in Devon will be merged into one, with a further four in Wales and the North West becoming a single station.
Breakfast and drive time shows on the 15 new superstations will stay at a station level, but the rest of the radio content will be networked out of London, as is currently the case.
The challenge of reaching listeners at a local level via regional radio stations is set to become harder and more expensive for Heart advertisers.
News, views and comment about all the elements of the marketing mix - from blogging and tweeting to press advertising and PR. Ask us a question and we'll do our best to answer it!
No comments:
Post a Comment