The sun is out, Wimbledon has started and the World Cup is in full flow, but for some of our clients Christmas is on the cards!
Conference Aston has just finalised it’s Christmas party package offering a black and white masquerade theme and is already taking bookings for the festive season.
And at www.lovethedogs.co.uk, greyhound fans can book a great Christmas night out for greyhound tracks including Oxford, Perry Barr and Hall Green.
Our clients may be very organised but no one at Ward Lovett has started their Christmas shopping.
News, views and comment about all the elements of the marketing mix - from blogging and tweeting to press advertising and PR. Ask us a question and we'll do our best to answer it!
Wednesday 30 June 2010
Ward Lovett’s Kate goes international at Ascot
Kate has been seen on the websites of Hello Magazine, the Daily Mail and the Daily Telegraph as well as in papers in Australia and Canada, after she volunteered to model a hat for ‘Who Wants to be a Mill-naire’ entrant Vladimir Straticiuc.
Barcelona based Vladimir was runner up in the competition to celebrate National Hat Day on June 16 with an amazing lime green hat which turned heads at Ascot.
Kate has only just recovered from being ‘papped’ by Reuters, Associated Press and Getty Images, to name just a few.
Global not local in radio changes
The face of local radio seems set to change again, with the announcement that Global Radio is to half the number of its Heart stations, shedding up to 200 staff in the process.
Four stations in Devon will be merged into one, with a further four in Wales and the North West becoming a single station.
Breakfast and drive time shows on the 15 new superstations will stay at a station level, but the rest of the radio content will be networked out of London, as is currently the case.
The challenge of reaching listeners at a local level via regional radio stations is set to become harder and more expensive for Heart advertisers.
Four stations in Devon will be merged into one, with a further four in Wales and the North West becoming a single station.
Breakfast and drive time shows on the 15 new superstations will stay at a station level, but the rest of the radio content will be networked out of London, as is currently the case.
The challenge of reaching listeners at a local level via regional radio stations is set to become harder and more expensive for Heart advertisers.
What value PR – or how to measure good will and coverage
Advertising value equivalent has long been seen as a poor measurement of PR coverage and with the advent of social media, a rate per column inch is fast becoming a valueless measurement.
However a recent convention in Barcelona attending by PR professionals from across the world has agreed new principles to measure the impact of PR.
The seven principles agreed were:
1. Goal setting and measurement are fundamental aspects of any PR programmes.
2. Media measurement requires quantity and quality: cuttings in themselves are not enough.
3. Advertising Value Equivalents (AVEs) do not measure the value of PR and do not inform future activity.
4. Social media can and should be measured.
5. Measuring outcomes is preferred to measuring media results.
6. Business results can and should be measured where possible.
7. Transparency and replicability are paramount to sound measurement.
The principles are a good starting point for any PR campaign – agree the outcomes at the beginning, whether it’s more cars sold, bums on seats or hits to a website.
Then measure against the agreed KPIs using all the tools available on and off line. The message is becoming far clearer to clients and marketers – joined up digital and PR team are essential for the delivery of great campaigns, delivering measurable results.
However a recent convention in Barcelona attending by PR professionals from across the world has agreed new principles to measure the impact of PR.
The seven principles agreed were:
1. Goal setting and measurement are fundamental aspects of any PR programmes.
2. Media measurement requires quantity and quality: cuttings in themselves are not enough.
3. Advertising Value Equivalents (AVEs) do not measure the value of PR and do not inform future activity.
4. Social media can and should be measured.
5. Measuring outcomes is preferred to measuring media results.
6. Business results can and should be measured where possible.
7. Transparency and replicability are paramount to sound measurement.
The principles are a good starting point for any PR campaign – agree the outcomes at the beginning, whether it’s more cars sold, bums on seats or hits to a website.
Then measure against the agreed KPIs using all the tools available on and off line. The message is becoming far clearer to clients and marketers – joined up digital and PR team are essential for the delivery of great campaigns, delivering measurable results.
Sponsors have the World Cup sewn up – or do they?
Mention the phrase World Cup in any advertising at the moment and risk the wrath of FIFA, who have trademarked every possible phrase related to the tournament.
And they and their sponsors, who have paid millions for the privilege, are on the lookout for anyone jumping on the football bandwagon.
Mars is already considering action against Nestle for allegedly passing off its Kit Kat campaign – Keep your fingers crossed for 23 English and an Italian – as a World Cup endorsed product.
But the innovators of guerrilla marketing have scored with the recent Bavaria Beer stunt, which saw 26 blond models attending the Holland vs Denmark game.
The girls, sporting orange dresses featuring QR codes, were ejected at half time and the company may now face legal action from FIFA, despite the fact the logos worn on the dresses were less than two inches long.
But the guerrilla tactics have delivered a winning campaign for the Dutch brewery with coverage appearing across the world.
Pity the poor baby who has just been named FIFA.
And they and their sponsors, who have paid millions for the privilege, are on the lookout for anyone jumping on the football bandwagon.
Mars is already considering action against Nestle for allegedly passing off its Kit Kat campaign – Keep your fingers crossed for 23 English and an Italian – as a World Cup endorsed product.
But the innovators of guerrilla marketing have scored with the recent Bavaria Beer stunt, which saw 26 blond models attending the Holland vs Denmark game.
The girls, sporting orange dresses featuring QR codes, were ejected at half time and the company may now face legal action from FIFA, despite the fact the logos worn on the dresses were less than two inches long.
But the guerrilla tactics have delivered a winning campaign for the Dutch brewery with coverage appearing across the world.
Pity the poor baby who has just been named FIFA.
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