The Ward Lovett PR team has been immersed in social marketing this week. As with all things internet, changes and trends develop as quickly as the terminology to describe them.
PMs, tweets and status updates are now part of our everyday language - but thanks to the BBC for a great article on crowdsourcing http://news.bbc.co.uk/1/hi/magazine/8788780.stm - well work a look if you want to better understand one of the grass roots trends of the online world.
It may also be worth asking the online community if they want to see the 25% cuts in BBC spending coming from the online budget - as many believe it is one of the best online resources in the world.
News, views and comment about all the elements of the marketing mix - from blogging and tweeting to press advertising and PR. Ask us a question and we'll do our best to answer it!
